Am I seriously missing something? "Activists march against overseas abattoir cruelty"

What am I missing? Why are animal activists in Sydney protesting abattoir practices overseas, while most folks in Australia eat flesh? Killing any animal for "food" is inherently a cruel act.

Up to 1000 animal rights activists have marched from Sydney's Hyde Park to Parliament House, to protest against cruel slaughter practices at overseas abattoirs.

http://www.smh.com.au/environment/animals/activists-march-against-overseas-abattoir-cruelty-20110618-1g8q1.html#ixzz1Pj39sMla